Japan Market Resource Network Marketing Research Solutions for Japan

Japan's Progressive Qualitative Market Research Specialists

It wasn't easy establishing a new kind of market research company in Japan. But we listened to our prospective clients, we studied our competitors, we took a long look at the way things were being done, and the way things could be done better. That was 20 years ago.

Take a look at us today and what will you see? You'll see proven capabilities and innovative methodologies for qualitative research that provide new ways of looking at the Japanese market and understanding the Japanese mind. Everything customized and centric to each client's specific needs - not just to make you more competitive, but to put you a step ahead of your competition.

American owned and operated, we are the only market research company in Japan that specializes in providing both consumer-level and industry-level qualitative research services, with a special expertise in consumer financial products, luxury branded goods, healthcare and pharmaceuticals, and IT (including e-commerce and website usability).

JMRN is a Privacy-Mark qualified company, awarded for compliance with Japanese privacy laws and the safeguarding of personal information.

Message From Debbie Howard

I'm Debbie Howard, president of JMRN. Thank you for visiting our website.

Quiz

If you think qualitative market research is one of those things that is nice to have but not really necessary ...

Leveraging Digital Marketing Strategies in Japan

JMRN prepares powerful multi-client study of evolving e/m-commerce environment for summer 2011...

News

28/11/2011
Fashion, cosmetics, grooming aren’t markets just for women anymore
Men are gaining in importance as a potential target that several companies have recognized, and with which they are realizing success.

24/10/2011
One way or another, Japanese still love their luxury brands
Luxury brands make up one of the most interesting of all consumer product segments in Japan.

12/9/2011
Dark days could lead to dawn of Japanese entrepreneurship
The Global Entrepreneurship Monitor, or GEM has pointed out that in "2000-2009, Japan recorded one of the lowest rates of entrepreneurial activity amongst the world’s leading nations."

8/8/2011
In today’s world, reputations hinge on information security
Two recent high-profile data breaches – at Sony Corp. and U.S. marketing firm Epsilon – have once again highlighted the critical importance of information security.

11/7/2011
Consumers seeking "three S's" as sweltering temperatures set in
In the autumn of last year I reflected upon the extraordinary summer heat we had experienced, and the effect of seasonality upon near-term marketing success – or failure. This year...